About the practice
Pixelfield Horizon is a design studio for brand identity, editorial layout, web art direction, packaging and print collateral. Every project starts with a written brief that says who the work is for, what it has to do and what already exists. We keep the number of open projects small so that the brief is read properly before anything is drawn.
Web art direction is one of the more misunderstood services a graphic designer can offer. It is not web design in the full-stack sense, and it is not UI/UX design. It is the visual layer: the decisions about colour, type, image treatment, and grid that determine how a website looks before a developer writes a line of code. This article explains what a Figma handoff from Pixelfield Horizon includes and how to use it.
Read more →Packaging design for a small producer is a specific problem. The print run is short, the budget is not large, and the packaging needs to work hard because it is often the first physical thing a customer holds. This article covers the decisions that come up most often in this kind of project, using a gift box for a small ceramics maker as an imagined worked example.
Read more →Many people who ask a studio like ours for a brand identity project have not done one before. They know they need a logo, but they are not sure what else is involved, how long it takes, or what they will receive at the end. This article is a plain account of how the process works, written for someone who is thinking about starting a project for the first time.
Read more →Logo, colour system, type selection, and usage guidelines. Built to work across print and screen from the first draft.
Magazines, catalogues, annual reports and books: grid, type scale and image handling set up so that many pages hold together.
Visual direction for websites: grid, type, image treatment, and colour. Delivered as a detailed spec for your developer or as a Figma handoff.
A project begins with a written brief that is agreed by email before any design work starts. We then show directions in context, refine the chosen one and finish with files that a printer or a developer can use without guessing. Scope, schedule and fee are set out in a written quotation first. We do not write copy, take photographs or build websites; where a project needs those, they are sourced separately.